Light Bright: Toshiba TV technology moves up a peg with the introduction of LEDs.

Look sharp folks, Toshiba wants to catch your eye with new TVs in their REGZA line.

Offering a spectrum of option-heavy LCDs, Toshiba is glowing with the addition of an LED.

Get the full picture after the jump:

Comprised of regular LCDs, and one LED backlit LCD, Toshiba has laid their sights on picture quality with the latest in their REGZA Series.

Got glare? Beginning with base LCD model XV648, Toshiba offers their CrystalCoat for upwards of 30% better contrast in high ambient light conditions. Annoyed by overly-loud commercials? Dolby Volume is there to keep sound levels consistent.

But how about that frustrating motion-blur? Ah, then you’d be interested in REGZA’s ZV650, which includes Toshiba’s ClearScan 240: 120 Hz refresh paired with backlight scanning for an 240 Hz equivalent refresh. The new REGZA engine with proprietary PixelPure 5G 14-bit video processing assures that you’ll see super-fast motion streak-free. And all this on a screen with claimed 100,000:1 dynamic contrast.

Not enough for you? Toshiba’s got you pegged. The SV670 with FocaLight LED backlight with local dimming claims an impressive 2M:1 contrast ratio. And it’s a looker too: Toshiba has packaged their crown jewel in an anti-reflective infinity flush front that adds a little something extra visually than the standard-issue black frame.

All the new REGZA TVs are outfitted with USB ports, SD card slots, 4 HDMI inputs, a high-rez PC input, and the always-nifty IR pass-through port to control those devices tucked out of sight. With so many options in so many screen sizes, Toshiba hopes you’ll turn off the lamp and turn on the magic of shining LED lights.

REGZA XV648 Cinema Series LCD TV Series
40” XV648U: $1,099.99
46” XV648U: $1,499.99
52” XV648U: $1,999.99

REGZA ZV650 LCD TV Series
42” ZV650U: $1,299.99
47” ZV650U: $1,699.99
55” ZV650U: $2,399.99

REGZA SV670 Cinema Series LCD with LED backlighting
46” SV670U: $2,299.99
55” SV670U: $2,999.99

CONTACT: REGZA.com