More Immersive 3Di TV Viewing
DreamWorks Animation and Samsung Visual Display described plans for an expanded strategic alliance. Consumers who purchase a new Samsung 3D TV will gain exclusive access to two of DreamWorks Animation's new 3D Blu-ray titles, including Megamind. The animation studio and consumer electronics company also expressed their intentions to explore joint research and development activities throughout the year. "Samsung's expanded alliance with DreamWorks Animation marks our collective goal to offer consumers the best of technology and entertainment combined," said Samsung's Boo-Keun Yoon. "Through this mutual relationship, DreamWorks Animation is helping us to create an increasingly immersive home entertainment experience for audiences at a moment's notice." Added Jeffrey Katzenberg, of Dreamworks: "We look forward to continuing our valued strategic alliance and furthering our reach in enabling audiences to bring more of their favorite DreamWorks Animation content to life at home." The two companies plan to explore a new streaming 3D Video-On-Demand (VOD) service that would make DreamWorks Animation content - trailers and promotions in both 3D and 2D - available for streaming via the 3D application for Samsung Smart TVs beginning this year. Upon launch, consumers will be able to access VOD content through any of Samsung's LED, LCD and Plasma 3D smart TVs, all of which deliver high-quality, visually enhanced and connected entertainment experiences to the home.










